Federico Aguinaga
Senior Industrial Designer for Consumer Electronics and Lifestyle Products
About me
I’m an industrial designer with international experience across Europe, Asia, and Latin America.
I’ve worked on award-winning consumer electronics and home appliances for brands like JBL, Harman Kardon, Hisense and Midea. My approach blends user-centered thinking, brand identity, and manufacturing feasibility, always aiming to create products that are intuitive, emotionally resonant, and production-ready.
I’ve worked on award-winning consumer electronics and home appliances for brands like JBL, Harman Kardon, Hisense and Midea. My approach blends user-centered thinking, brand identity, and manufacturing feasibility, always aiming to create products that are intuitive, emotionally resonant, and production-ready.
I thrive in multicultural teams and fast-paced environments, where design is not just about form, but about process, empathy, and impact.
Design Philosophy
I believe good design happens at the intersection of usability, identity, and feasibility.
My process starts with understanding people; how they live, what they value, and how they interact with products. From there, I translate insights into tangible solutions that balance emotional appeal with technical precision.
My process starts with understanding people; how they live, what they value, and how they interact with products. From there, I translate insights into tangible solutions that balance emotional appeal with technical precision.
I aim to create experiences that feel natural, meaningful, and aligned with the brand’s vision.